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Keywords: Behavioural insights
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Journal Articles
Journal:
Journal of Social Marketing
Journal of Social Marketing (2017) 7 (4): 355–365.
Published: 05 October 2017
... to help them make better-informed decisions. Social marketing Policy Behavioural economics Nudge Behavioural insights Behavioural sciences Behavioural sciences study human behaviour in an attempt to understand the various factors that affect it (Berelson, 1995...
