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Keywords: Blogs
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Journal Articles
NIDA engages teens through its blog: lessons learned
Available to PurchaseEverly Macario, Carol Krause, Jennifer Cooke Katt, Shelley Caplan, Robin Stevens Payes, Alexandra Bornkessel
Journal:
Journal of Social Marketing
Journal of Social Marketing (2013) 3 (1): 41–55.
Published: 08 February 2013
...Everly Macario; Carol Krause; Jennifer Cooke Katt; Shelley Caplan; Robin Stevens Payes; Alexandra Bornkessel Purpose The purpose of this case study is to examine the National Institute on Drug Abuse's (NIDA) use of its Sara Bellum Blog (SBB) as a means of engaging teens in the science behind drug...
Journal Articles
Teens' blog accounts of the role of adults in youth alcohol consumption
Available to Purchase
Journal:
Journal of Social Marketing
Journal of Social Marketing (2013) 3 (1): 28–40.
Published: 08 February 2013
...). Alcohol Binge drinking Youth Adults Blogs Social marketing Modelling Marketing Australia © Emerald Group Publishing Limited 2013 Simone Pettigrew can be contacted at: simone.pettigrew@uwa.edu.au Neilsen (2007) successfully used an internet‐based data collection method...
