... cups Coffee cups Intervention Scotland CBSM Benchmark criteria British Science Association This study is funded by Highlands and Islands Climate Change Community Grants: Building Capacity Grant funding from the British Science Association (that included funding from UKRI) and Science...

... goal of this paper is to ignite further empirical investigation of social marketing for sustainability by first presenting benchmark criteria for one social marketing model – community-based social marketing (CBSM) – and second, applying this framework to the case study of musician Jack Johnson’s “All...