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Keywords: Campaign
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Journal Articles
Effectiveness of alcohol-prevention social marketing in the presence of alcohol advertising
Available to Purchase
Journal:
Journal of Social Marketing
Journal of Social Marketing (2019) 9 (3): 309–328.
Published: 22 July 2019
...Nopphol Witvorapong; Watcharapong Ratisukpimol; Somtip Watanapongvanich Purpose The purpose of this paper is to evaluate the effectiveness of a national alcohol-prevention social marketing campaign in Thailand, investigating specifically the competing forces of the campaign vis-à-vis alcohol...
