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Keywords: Cognition
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Journal Articles
Gamblers’ aces in the hole: the effect of erroneous cognitions on dysfunctional gambling
Available to Purchase
Journal:
Journal of Social Marketing
Journal of Social Marketing (2016) 6 (1): 83–96.
Published: 04 January 2016
...Donata Tania Vergura Purpose – The purpose of this paper is to investigate whether gambler’s cognitive errors affect gambling involvement and addiction. As the popularity of gambling has grown, questions are being raised about its excessive use and factors related to addictive behaviours...
Journal Articles
Homo economicus and social marketing: questioning traditional models of behavior
Available to Purchase
Journal:
Journal of Social Marketing
Journal of Social Marketing (2013) 3 (2): 162–175.
Published: 05 July 2013
...Hamilton Coimbra Carvalho; José Afonso Mazzon Purpose The purpose of this paper is to bring forth the limitations of some important models of cognition and behavior adopted by social marketers and present important findings from recent lines of research that contribute to a fine‐grained...
