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Keywords: Cognitive
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Journal Articles
Should I donate secondhand clothes? Cognitive, affective, and conative model during the COVID-19 pandemic
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Journal:
Journal of Social Marketing
Journal of Social Marketing (2023) 13 (2): 149–171.
Published: 06 January 2023
...Muslim Amin; Halimin Herjanto Purpose This study aims to investigate the secondhand clothes (SHC) donating behavior phenomenon using the cognitive-affective-conative model and examines the moderating role of COVID-19 knowledge on the relationship between the desire to donate and actual SHC...
