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Keywords: Concepts
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Journal Articles
Social countermarketing: brave new world, brave new map
Available to Purchase
Journal:
Journal of Social Marketing
Journal of Social Marketing (2017) 7 (2): 205–222.
Published: 10 April 2017
...William Bellew; Adrian Bauman; Becky Freeman; James Kite Purpose Conceptual advancement underpins the progress of social marketing and countermarketing research but has been neglected in recent years. This paper aims to describe a new integrative framework of social countermarketing (SCM) concepts...
Journal Articles
A hierarchical model of social marketing
Available to Purchase
Journal:
Journal of Social Marketing
Journal of Social Marketing (2015) 5 (2): 139–159.
Published: 13 April 2015
...Jeff French; Rebekah Russell-Bennett Purpose – This paper aims to set out a new hierarchical and differentiated model of social marketing principles, concepts and techniques that builds on, but supersedes, the existing lists of non-equivalent and undifferentiated benchmark criteria. Design...
