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Keywords: Conceptualisation
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Journal Articles
Journal:
Journal of Social Marketing
Journal of Social Marketing (2026) 16 (3): 293–325.
Published: 13 April 2026
... are authentically represented in the development of social marketing interventions. This further reduces risk and unintended negative outcomes from groups engaging in social marketing interventions. Design/methodology/approach This research follows Podsakoff et al.’s (2016) conceptualisation protocol...
