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1-6 of 6
Keywords: Consumer behaviour
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Journal Articles
An extended theory of planned behaviour model to predict intention to use bioplastic
Available to Purchase
Journal:
Journal of Social Marketing
Journal of Social Marketing (2022) 12 (1): 5–28.
Published: 05 July 2021
... of bioplastics in day-to-day life as an alternative to plastics. Consumer behaviour Social marketing Environment Sustainable development goal Bioplastics In recent years, plastic waste has become an increasingly common problem (Hasan et al., 2015) which will have negative consequences...
Journal Articles
Purchasing food to counteract Mafia in Italy
Available to Purchase
Journal:
Journal of Social Marketing
Journal of Social Marketing (2018) 8 (2): 142–158.
Published: 15 November 2017
... that the concepts of justice, legality, fairness and preservation of common goods are core issues applying to political consumerism. This consumers’ behaviour corresponds to a gradual shifting of the arena in which citizens decide to fight for their values, from the political to the market one. Still it shows...
Journal Articles
Exploring value destruction in social marketing services
Available to Purchase
Journal:
Journal of Social Marketing
Journal of Social Marketing (2017) 7 (4): 405–422.
Published: 05 October 2017
... 2017 15 07 2017 08 08 2017 11 08 2017 © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Well-being Consumer behaviour Social marketing theory User experiences Value destruction Social marketing services However, relapse...
Journal Articles
Homo economicus and social marketing: questioning traditional models of behavior
Available to Purchase
Journal:
Journal of Social Marketing
Journal of Social Marketing (2013) 3 (2): 162–175.
Published: 05 July 2013
... information (anchoring effects); and evaluate objects based on the most vivid examples that spring to mind (availability bias). Social marketing Consumer behaviour Cognition Social marketing theory Consumer attitudes Theory of planned behaviour There is always a well‐known solution...
Journal Articles
Peer influence on adolescent snacking
Available to Purchase
Journal:
Journal of Social Marketing
Journal of Social Marketing (2013) 3 (2): 176–194.
Published: 05 July 2013
..., and at the weight of social factors like peer approval in relation to personal factors like snack neophobia and health consciousness. © Emerald Group Publishing Limited 2013 Adolescents Social marketing Denmark Consumer behaviour Peer influence Snacking behaviour Health Symbolic meaning Social...
Journal Articles
Factors influencing youth alcohol consumption intention: An approach from consumer socialization theory
Available to Purchase
Journal:
Journal of Social Marketing
Journal of Social Marketing (2011) 1 (3): 192–210.
Published: 11 October 2011
... restriction) on alcoholic advertising to reduce the effect on youth. Originality/value The paper develops a comprehensive model to explain some (of the many) relationships underlying alcohol consumption among young people. Spain Alcoholic drinks Youth Consumer behaviour Alcohol consumption...
