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Keywords: Coronavirus
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Journal Articles
The role of user centric measures in the use of non-pharmaceutical interventions (NPIs)
Available to Purchase
Journal:
Journal of Social Marketing
Journal of Social Marketing (2022) 12 (4): 653–674.
Published: 12 August 2022
..., along with limitations and future research venues. Nonpharmaceutical interventions (NPI’s) Coronavirus Perceived effectiveness Satisfaction Reuse intentions Value for effort Partial least squares structural equation modeling (PLS-SEM) Satisfaction In history, public health...
Journal Articles
Why are some people not socially distancing during COVID-19? A segmentation study
Available to Purchase
Journal:
Journal of Social Marketing
Journal of Social Marketing (2021) 11 (2): 65–81.
Published: 04 February 2021
... by individuals’ beliefs regarding their susceptibility to coronavirus and the potential severity of the symptoms or disease’s impact on their lives. Research limitations/implications This study makes several theoretical and practical contributions to the literature on these issues. In particular, it involved...
