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Keywords: Cross-cultural collaborations
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Journal Articles
Journal:
Journal of Social Marketing
Journal of Social Marketing (2018) 8 (2): 159–181.
Published: 08 March 2018
... logic in social marketing literature. Service-dominant logic Value co-creation Collaborations Social marketing Shared leadership Aboriginal communities Cross-cultural collaborations Low income energy efficiency project (LIEEP) Service eco-systems The lens through which social...
