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Keywords: Customer trust
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Journal Articles
The importance of customer trust for social marketing interventions: a case of energy-efficiency consumption
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Journal:
Journal of Social Marketing
Journal of Social Marketing (2020) 10 (2): 265–286.
Published: 29 May 2020
...Paul Blaise Issock Issock; Mornay Roberts-Lombard; Mercy Mpinganjira Purpose The purpose of this study is to examine the importance of relationship marketing and particularly customer trust in energy-efficiency labels in social marketing interventions geared towards energy-efficient consumption...
