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Keywords: Cyclists
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Journal Articles
Overcoming the self‐image incongruency of non‐cyclists
Available to Purchase
Journal:
Journal of Social Marketing
Journal of Social Marketing (2012) 2 (1): 23–36.
Published: 10 February 2012
...Sarah Leonard; Fiona Spotswood; Alan Tapp Purpose The image of cyclists has been increasingly recognised as an important factor in social marketing programmes aimed at increasing cycling. The purpose of this paper is to present findings from a multi‐stage research project exploring image...
