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Keywords: Defaults as behavioral engineering tools
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Journal Articles
Social negative option marketing: A partial response to one of Spotswood, French, Tapp and Stead’s (2012) “uncomfortable questions”
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Journal:
Journal of Social Marketing
Journal of Social Marketing (2015) 5 (2): 125–138.
Published: 13 April 2015
... marketing Negative option marketing Defaults as behavioral engineering tools Ethics of marketing the lack of transparency; and the adverse impact of default rules that may prove especially harmful to at risk populations. Nudge theory and the concept of nudges was named and popularized...
