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Keywords: Dietary preferences
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Journal Articles
Journal of Social Marketing (2021) 11 (2): 82–123.
Published: 01 February 2021
.... The purpose of this study is to influence dietary preferences and to reduce current health issues by using gamification as a social marketing tool. To this end, the decision-making processes affecting food choices in individuals based on calorific content were evaluated and the effectiveness of gamification...

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