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Keywords: Digital technologies
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Journal Articles
The use of digital technologies in social marketing: a systematic review
Available to Purchase
Journal:
Journal of Social Marketing
Journal of Social Marketing (2021) 11 (4): 378–405.
Published: 09 June 2021
...Tina Flaherty; Christine Domegan; Mihir Anand Purpose With the explosion of digital technologies in contemporary daily life, fuelled by a pandemic and remote working, online learning and shopping and the proliferation of social platforms, much remains nebulous about the opportunities...
