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Keywords: Dispositional optimism
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Journal Articles
Perceived vulnerability to COVID-19, dispositional optimism and intention to adopt preventive health behaviour: an experiment with anti-smoking advertising
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Journal:
Journal of Social Marketing
Journal of Social Marketing (2021) 11 (2): 124–147.
Published: 01 April 2021
...Payal S. Kapoor; Vanshita Singhal Purpose High dispositional optimism is often associated with people engaging in behaviour that has adverse effects on their health such as smoking. This study aims to investigate people’s intention to adopt preventive health behaviour by observing...
