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Keywords: Extended parallel process model
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Journal Articles
Journal:
Journal of Social Marketing
Journal of Social Marketing (2020) 10 (2): 243–264.
Published: 28 April 2020
.... Design/methodology/approach This message-centred research takes a qualitative content analytical approach to analyze nine British web-based road safety campaigns directed against mobile phone use while driving based on the extended parallel process model. Message content and message structure...
Journal Articles
Fear appeals: the influence of threat orientations
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Journal:
Journal of Social Marketing
Journal of Social Marketing (2016) 6 (4): 361–376.
Published: 10 October 2016
... with protection, danger control is expected with HSO individuals: Social marketing Protection motivation theory Message framing Self-efficacy Fear appeals Extended parallel process model Self affirmation Threat orientation model Behaviour/attitude This research seeks ways of reducing...
