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Keywords: Food healthiness
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Journal Articles
Journal of Social Marketing (2021) 11 (1): 44–63.
Published: 30 November 2020
... food appeal. This should help encourage healthier eating. The findings also supports the use of indirect cues as an effective approach to promoting social ends. Originality/value Offering a novel, indirect method of enhancing judgments of food healthiness via a simple visual cue. Demonstrating...

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