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Keywords: Food leftovers
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Journal Articles
An inclusive extension of the Theory of Planned Behavior for explaining household food leftover reduction intention among Gen Z
Available to Purchase
Journal:
Journal of Social Marketing
Journal of Social Marketing (2024) 14 (3-4): 328–346.
Published: 19 July 2024
...Budi Setiawan; Purwanto Purwanto; Wipsar Siwi Dona Ikasari; Suryadi Suryadi Purpose This study aims to extend the Theory of Planned Behavior (TPB) with the Norm Activation Theory (NAT) and apply these two theories to explain Gen Z’s intention to reduce household food leftovers. Design...
