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Keywords: Health belief
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Journal Articles
Perceptions underlying road safety behaviours of drivers in urban Ghana – a health-belief and planned behaviour perspective
Available to Purchase
Journal:
Journal of Social Marketing
Journal of Social Marketing (2023) 13 (4): 631–657.
Published: 27 September 2023
...Raphael Odoom; Priscilla Teika Odoom; Mavis Essandoh Purpose The study aims to examine social-psychological beliefs and personality traits and their linkage with driver predispositions and road safety behaviour grounded on notions derived from an integration of the health belief model (HBM...
Journal Articles
Intention to Vaccinate against COVID-19: a Social Marketing perspective using the Theory of Planned Behaviour and Health Belief Model
Available to Purchase
Journal:
Journal of Social Marketing
Journal of Social Marketing (2021) 11 (4): 549–574.
Published: 09 August 2021
...Kojo Kakra Twum; Daniel Ofori; Gloria Kakrabah-Quarshie Agyapong; Andrews Agya Yalley Purpose This study examines the factors influencing intention to vaccinate against COVID-19 in a developing country context using the theory of planned behaviour (TPB) and health belief model (HBM). Design...
