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Keywords: Healthy food choice
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Journal Articles
Empowering healthy food choice: efficacy of health promotion versus disease prevention social marketing interventions in an online study
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Journal:
Journal of Social Marketing
Journal of Social Marketing (2025) 15 (2-3): 219–244.
Published: 30 April 2025
... This research is novel in recommending the theoretical concepts of regulatory fit and construal level in tailoring social marketing messages in the underexamined area of healthy food choice in grocery stores to maximize societal impact. Veena Chattaraman can be contacted at: vzc0001@auburn.edu 05 06...
