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Keywords: Help-seeking
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Journal Articles
Problem recognition: integrating help-seeking theory in social marketing
Available to Purchase
Journal:
Journal of Social Marketing
Journal of Social Marketing (2017) 7 (1): 2–17.
Published: 03 January 2017
...Rachel Akiko Sato; Judy Drennan; Ian Lings Purpose Online gaming is a global phenomenon that can lead to behavioural addiction and affect players’ mental and physical health. This paper aims to integrate the concepts of help-seeking and stages of change to investigate triggers for problem...
