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Keywords: Immersive 360° video
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Journal Articles
The impact of immersive 360° video on environmental awareness and attitude toward climate change: the moderating role of cybersickness
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Journal:
Journal of Social Marketing
Journal of Social Marketing (2025) 15 (2-3): 175–194.
Published: 26 March 2025
...Imed Nouri; Hajer Zorgati; Rym Bouzaabia Purpose This paper aims to investigate the effectiveness of immersive 360° video in strengthening environmental awareness and attitudes toward climate change while taking cybersickness into account as a moderating factor. It also aims to investigate whether...
