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Keywords: Individual psychology
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Journal Articles
Overcoming the self‐image incongruency of non‐cyclists
Available to Purchase
Journal:
Journal of Social Marketing
Journal of Social Marketing (2012) 2 (1): 23–36.
Published: 10 February 2012
... observations are made as to the contribution that self‐image congruency may play in behaviour change. © Emerald Group Publishing Limited 2012 United Kingdom Bicycles Individual psychology Cycling Cyclists Self image congruency Social marketing The theory of self‐image congruence (SIC...
