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Keywords: Inquiry paradigms
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Journal Articles
Journal of Social Marketing (2011) 1 (2): 100–119.
Published: 12 July 2011
... for consideration of issues of validation in SMR. © Emerald Group Publishing Limited 2011 Social marketing Research Concepts of validity Inquiry paradigms Social marketing is a discipline that borrows from a variety of research traditions in the interests of engendering positive social change...

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