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Keywords: Interaction
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Journal Articles
More diversity than celebrity: a typology of role model interaction
Available to Purchase
Journal:
Journal of Social Marketing
Journal of Social Marketing (2013) 3 (2): 111–126.
Published: 05 July 2013
... The article evaluates four theoretical perspectives of role modelling. Following this, an assessment is made of the types of interaction that can be instigated by role modelling variations. Findings Social marketers often use role models in behaviour change interventions. The typology of role model...
