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Keywords: Knowledge economy
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Journal Articles
The career paths of social marketing doctoral graduates
Available to Purchase
Journal:
Journal of Social Marketing
Journal of Social Marketing (2017) 7 (1): 18–50.
Published: 03 January 2017
... represent a special group in a knowledge economy, who are considered the best qualified for the creation and dissemination of knowledge and innovation. Design/methodology/approach A search strategy identified 209 doctoral-level social marketing theses completed between 1971 and 2015. A survey...
