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Keywords: Knowledge exchange
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Journal Articles
Social marketing: ready to help revolutionise marketing education
Available to Purchase
Journal:
Journal of Social Marketing
Journal of Social Marketing (2022) 12 (3): 354–370.
Published: 04 March 2022
... Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Social marketing Marketing education Commercial marketing Marketing practice Knowledge exchange Nearly 20 years ago, Peattie and Peattie (2003 , p. 365) posed the question whether social...
