...Rebekah Russell-Bennett; Rory Mulcahy; Jo-Anne Little; Tim Swinton Purpose Designing a social marketing intervention for low-income earners requires an understanding of the key motivations. As part of the Low-Income Earner Energy Efficiency Programme, this study investigates the key factors...

...Katherine Butler; Ross Gordon; Kate Roggeveen; Gordon Waitt; Paul Cooper Purpose Drawing on value theory, this study aims to explore the perceived value of using energy efficiently amongst a low-income older population group. It aims to provide an empirical exploration of the concept of value...