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Keywords: MOA framework
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Journal Articles
Journal:
Journal of Social Marketing
Journal of Social Marketing (2026) 16 (3): 350–374.
Published: 12 February 2026
...) by focusing on the implementation of zero-waste practices. By applying the MOA framework, this study provides targeted strategies to guide policymakers, businesses, and marketing practitioners on the appropriate zero-waste activities to focus on to achieve maximum impact. This study also offers practical...
