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Keywords: Market segmentation
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Journal Articles
Vaccination risk perception attitude framework market segmentation with psychographic factors
Available to Purchase
Journal:
Journal of Social Marketing
Journal of Social Marketing (2025) 15 (4): 495–516.
Published: 09 October 2025
... author Kevin E. Cevasco kcevasco@gmu.edu 26 02 2024 09 09 2024 06 04 2025 26 07 2025 10 08 2025 18 08 2025 © 2025 Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Social marketing theory Market segmentation...
