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Keywords: Mediation
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Journal Articles
The impact of immersive 360° video on environmental awareness and attitude toward climate change: the moderating role of cybersickness
Available to Purchase
Journal:
Journal of Social Marketing
Journal of Social Marketing (2025) 15 (2-3): 175–194.
Published: 26 March 2025
... differences for attitude toward climate change before and after exposure to 360° video (immersive vs non-immersive). The results of the moderate mediation analyses show that a significant indirect effect of video type (immersive vs non-immersive) on attitude toward climate change via environmental awareness...
