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Keywords: Minimalism
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Journal Articles
Understanding the role of minimalism in affecting individuals’ intentions to donate second-hand clothing
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Journal:
Journal of Social Marketing
Journal of Social Marketing (2025) 15 (2-3): 195–218.
Published: 24 April 2025
... of donating second-hand clothing to embrace lifestyle simplicity have remained understudied. The purpose of this paper is to explore the role of minimalism in affecting individuals’ intentions to donate second-hand clothing, drawing on the theory of planned behaviour (TPB). Design/methodology/approach...
