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Keywords: Multimodal analysis
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Journal Articles
Journal:
Journal of Social Marketing
Journal of Social Marketing (2026) 16 (3): 375–391.
Published: 08 April 2026
... consumption norm Public advertising Multimodal analysis Critical social marketing Slovenian Research Agency P5-0183 The study received financial support from the Slovenian Research Agency (research core funding No. P5-0183). The funder played no role in study design, collection, analysis...
