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Keywords: Norm Activation Theory
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Journal Articles
When lack of food waste concern curbs youths’ intention to reduce it: the role of nudging as a solution
Available to Purchase
Journal:
Journal of Social Marketing
Journal of Social Marketing (2025) 15 (2-3): 154–174.
Published: 20 March 2025
...Elena Fraj-Andrés; Carolina Herrando; Laura Lucia-Palacios; Raúl Pérez-López Purpose This study aims to propose a model of consumer intention to reduce food waste. It uses norm activation theory and includes lack of food waste concern as an important barrier. The effect of nudging on the model...
Journal Articles
An inclusive extension of the Theory of Planned Behavior for explaining household food leftover reduction intention among Gen Z
Available to Purchase
Journal:
Journal of Social Marketing
Journal of Social Marketing (2024) 14 (3-4): 328–346.
Published: 19 July 2024
...Budi Setiawan; Purwanto Purwanto; Wipsar Siwi Dona Ikasari; Suryadi Suryadi Purpose This study aims to extend the Theory of Planned Behavior (TPB) with the Norm Activation Theory (NAT) and apply these two theories to explain Gen Z’s intention to reduce household food leftovers. Design...
