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Keywords: PLS-SEM
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Journal Articles
Understanding the role of minimalism in affecting individuals’ intentions to donate second-hand clothing
Available to Purchase
Journal:
Journal of Social Marketing
Journal of Social Marketing (2025) 15 (2-3): 195–218.
Published: 24 April 2025
... Licensed re-use rights only PLS-SEM Minimalism Second-hand clothing The emergence of fast-fashion giants such as H&M, Forever 21 and Zara has profoundly transformed the landscape of global fashion (Dzhengiz et al., 2023). This shift is characterised by rapid overproduction...
