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Keywords: PLS-SEM
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Journal Articles
Journal:
Journal of Social Marketing
Journal of Social Marketing (2025) 15 (2-3): 195–218.
Published: 24 April 2025
... to encourage consumers to buy again, thus creating an endless buying-selling cycle (Koay et al., 2024). This process has a significant impact on consumer behaviour, fashion trends and the global fashion industry. PLS-SEM Minimalism Second-hand clothing Kian Yeik Koay can be contacted...
