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Keywords: Pandemic
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Journal Articles
Timeless principles of social marketing communication: a comparison of the Spanish flu and COVID-19 pandemic communication in South Korea
Available to Purchase
Journal:
Journal of Social Marketing
Journal of Social Marketing (2023) 13 (1): 82–99.
Published: 13 October 2022
...Seongwon Choi; Thomas Powers Purpose The purpose of this paper is to highlight the core tenets of social marketing communications in managing acute infectious disease outbreaks based on a historical review of two major pandemics in South Korea. Design/methodology/approach Two researchers...
