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Keywords: Participatory research
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Journal Articles
Journal:
Journal of Social Marketing
Journal of Social Marketing (2026) 16 (3): 293–325.
Published: 13 April 2026
...@gmail.com 04 06 2024 25 06 2025 12 12 2025 18 12 2025 © 2026 Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Social marketing Participatory research Engagement Authenticity Conceptualisation Engagement in social...
Journal Articles
Journal:
Journal of Social Marketing
Journal of Social Marketing (2017) 7 (3): 305–329.
Published: 10 July 2017
... systems and identify the central interactions driving behaviour. Practical implications Non-linear causal modelling methods provide a robust platform for practical manifestations of collaborative-based strategic projects in social marketing, when used with participatory research, suitable for micro...
