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Keywords: Peer crowd
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Journal Articles
Social branding framework to address smoking among alternative peer crowd teens
Available to Purchase
Journal:
Journal of Social Marketing
Journal of Social Marketing (2021) 11 (3): 189–203.
Published: 27 May 2021
... cigarette use within the higher-risk alternative teen peer crowd in Virginia, USA, is presented as a case study with evaluation results. Design/methodology/approach Social Branding first creates an authentic lifestyle brand that appeals to a psychographically-defined audience. Once sociocultural...
