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Keywords: Perceived effectiveness
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Journal Articles
The role of user centric measures in the use of non-pharmaceutical interventions (NPIs)
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Journal:
Journal of Social Marketing
Journal of Social Marketing (2022) 12 (4): 653–674.
Published: 12 August 2022
... is to examine the relationships between user centric measures such as perceived effectiveness, user satisfaction, and value for effort on intentions to continue to use NPIs. Furthermore, the moderating role of value for effort on user satisfaction and, subsequently, intentions to continue to use NPIs was also...
