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Keywords: Plastic usage intention
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Journal Articles
“Why should I care about pollution?” The role of moral disengagement, guilt and plastic usage intention while ordering food online
Available to Purchase
Journal:
Journal of Social Marketing
Journal of Social Marketing (2024) 14 (3-4): 432–458.
Published: 24 September 2024
... apathy, myopia and moral disengagement exert significant negative effects on consumer intention to use plastic. In addition, moral disengagement was able to mediate the links between “environmental apathy”, “myopia” and “plastic usage intention”. Lastly, consumers’ guilt was found to be a significant...
