...Mehmet (Michael) Ibrahim Mehmet; Peter Simmons Purpose The purpose of this paper is to demonstrate how upstream social marketing may benefit from social media citizensourcing and improve understanding of community preferences and attitudes to policy. Using the case of shark management in New South...

...François J. Dessart; René van Bavel Purpose This commentary argues that social marketing and the application of behavioural sciences to policy constitute two converging paths towards better policies. It highlights points of convergence and divergence between both disciplines and the potential...

.../methodology/approach Discursive review of the contemporary impact of liberal paternalistic thinking on policy and operational delivery of social change programmes. The paper also considers the tensions within social marketing regarding voluntary and involuntary change including the use of incentives...