... modeling analysis was performed using SmartPLS program. A supplementary qualitative study, based on 21 in-depth interviews with the smokers, was conducted to augment findings of the quantitative study. Findings Results showed that protection motivation theory and theory of planned behaviour...

... to investigate factors which influence citizen’s intention to get COVID-19 vaccination with two well-known theories, namely, protection motivation theory and theory of planned behavior. Aside of direct relationship, the moderating effect of perceived awareness is also tested between attitude and citizens...

... with protection, danger control is expected with HSO individuals: Social marketing Protection motivation theory Message framing Self-efficacy Fear appeals Extended parallel process model Self affirmation Threat orientation model Behaviour/attitude This research seeks ways of reducing...

... in case of an unfamiliar issue, and when added to a weak graphic threat appeal in case of a familiar issue. Hence: © Emerald Group Publishing Limited 2011 Visual perception Individual perception Threat Evoked fear Information Familiarity Protection motivation theory Public health...