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Keywords: Provocation
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Journal Articles
Social marketing hackers
Available to Purchase
Journal:
Journal of Social Marketing
Journal of Social Marketing (2021) 11 (3): 306–320.
Published: 16 June 2021
.../methodology/approach Expanding on my Change 2020 Driving Systems Change panel presentation, this viewpoint article is a provocation, a think piece, centred around two observed phenomena. Findings The first phenomenon observed is the many identities of the contemporary social marketer – hackers...
