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Keywords: Psychographic
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Journal Articles
Vaccination risk perception attitude framework market segmentation with psychographic factors
Available to Purchase
Journal:
Journal of Social Marketing
Journal of Social Marketing (2025) 15 (4): 495–516.
Published: 09 October 2025
.... This study aims to explore the risk perception attitude ( RPA ) framework as a repeatable segmentation method for vaccine uptake campaigns, leveraging disease risk and vaccine efficacy perceptions—two psychographic factors consistently associated with vaccine uptake across multiple vaccine-preventable...
