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Keywords: Regulatory fit
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Journal Articles
Empowering healthy food choice: efficacy of health promotion versus disease prevention social marketing interventions in an online study
Available to Purchase
Journal:
Journal of Social Marketing
Journal of Social Marketing (2025) 15 (2-3): 219–244.
Published: 30 April 2025
... households. Findings Supporting regulatory fit, findings indicated that messaging alignment with consumer health goals (promotion-focused nutrition messages for those free of chronic disease and prevention-focused messages for those living with chronic disease) resulted in greater purchase intent...
