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Keywords: Reusable cups
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Journal Articles
Scottish reusable coffee cups: a multi-intervention CBSM benchmark analysis
Available to Purchase
Journal:
Journal of Social Marketing
Journal of Social Marketing (2026) 16 (1): 72–100.
Published: 19 December 2025
...Victoria Wells; Marylyn Carrigan; Kerry Mackay; Jacqueline Willis; Emma Glencross Purpose With litter from discarded single-use cups increasingly causing pollution, the purpose of this paper is to examine three intervention trials to encourage reusable cups to assess key success criteria...
