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Keywords: Reuse intentions
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Journal Articles
The role of user centric measures in the use of non-pharmaceutical interventions (NPIs)
Available to Purchase
Journal:
Journal of Social Marketing
Journal of Social Marketing (2022) 12 (4): 653–674.
Published: 12 August 2022
... satisfaction and reuse intention to somewhat diminish. Originality/value The results confirm the positive and significant relationships between user centric measures in the context of the use of NPIs and introduce a new understanding of the effect of value for effort on the relationship between user...
