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Keywords: Self image congruency
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Journal Articles
Journal of Social Marketing (2012) 2 (1): 23–36.
Published: 10 February 2012
... incongruencies between cyclists and non‐cyclists in the UK. Design/methodology/approach The theoretical framework of selfimage congruency was used to explore a possible “image gap” between the current image(s) of cyclists and the self concept of the GB population. The first stage of the research...

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